CULTURE IF
IT ISN'T FREE

IS NOT
CULTURE.

WE WILL NOT SHUT UP!!!

A RALLY FOR CULTURAL INTERVENTION AND RESPONSIBILITY, BARCELONA CREATIVE COMMONS FESTIVAL IS ESSENTIALLY AN AUDIOVISUAL ORGY OF SHARING. IN THAT SPIRIT, PLAYFUL TEAMED UP WITH JAVIER JAEN STUDIO TO CREATE THE PROMOTIONAL VIDEO: A HOT ENDORSEMENT FOR SOCIAL RESPONSIBILITY.

“WE” ARE THE “OTHERS”

WE JUST LOVE THE SMELL OF REVOLUTION IN THE MORNING. USING SHARP CGI VISUALS, FRESH COLOURS AND SOME HECTIC BEATBOXING AS OUR ANTHEM, PLAYFUL DEMONSTRATED COLLECTIVE CONSCIOUS AT ITS MOST MILITARY... NOT TO MENTION EXCITING! TALK ABOUT POWER IN COLLABORATION.

SNAP TO ATTENTION AND PRESS PLAY,
IT’S TIME TO JOIN THE ORGY.

all the
credits

Pablo Alfieri & Studio Javier Jaen

CREATIVE DIRECTION

PLAYFUL

CGI Production

MATIAS FURNO

I.T. / R&D ARTIST

Damian Stricker

CGI ANIMATION

PABLO ALFIERI & SEBASTIAN MORALES

CGI ARTISTS

THANKS FOR WATCH @HELLOPLAYFUL

@playful

@helloplayful

ALL RIGHTS RESERVED©PLAYFUL/2024
To enable sound
On this website
Just click anywhere