ORIBE
RUN-THROUGH DETANGLING SHAMPOO FULL RANGE OF CONDITIONERS
Oribe, the Rolls Royce of luxury hair care brands, and our friend from Beauty in Everything reached us to help with the creation of a 30' stylized movie for the launch campaign of their new product: the Oribe detangling shampoo.
Detangling is about movement, so we showed the shampoo and conditioners dancing into mesmerizing pools of water.
The Water
Ballet
Into a sense of serenity and wellness, captured in a light, blue, world full of magical pools of water and a fairy sunlight,
Oribe products are enchanted in a truly playful but sophisticated ballet, where they dance, jump, spin, float & slide creating the most exquisite choreography!
Soundtrack
The catchy soundtrack by our friends from Smider paired perfectly with the edgy montage and animations, bringing the attitude and tone that a brand like Oribe truly deserves.
SEEKING FLUIDLY EROTIC ELEGANCE? PRESS PLAY TO QUENCH YOUR THIRST.
all the
credits
BEAUTIFUL IN EVERYTHING
AGENCY:
CARTEL & CO.
REPRESENTATION COMPANY:
PLAYFUL
CGI STUDIO:
PABLO ALFIERI
DIRECTED BY:
AGUSTINA SANTKOVSKY
PRODUCED BY
JUAN CORIA
MARIANO ABEL
MACS RIEDEL
PABLO ALFIERI
CGI ARTISTS:
JOSE GALLARDO
RND ARTIST:
MACS RIEDEL & MARTINIANO MOLINA
CG ANIMATION:
MATEO VALLEJO
3D MODELLING:
MACS RIEDEL & PABLO ALFIERI
EDITION:
SMIDER
SOUND DESIGN
THANKS FOR WATCH @HELLOPLAYFUL
